Interview with Kavindra Kumar Singh – CEO, Star Group


Kavindra Kumar Singh – CEO, Star Group, exclusively interviewed by Kavart Media. Where he Revealed his Thoughts on Upcoming Technology Trends for 2019-2020, He shared his success story and views.

1. Tell us in brief about your company and the leadership.

Star Group is a leading enterprise, comprising 18 operating comapnies in various states of India. The company asserting the strength of over 2000 employees, is a force to be reckoned with in the field of Automobile Dealerships, Finance, Media, Mining, Education, IT, Manufacturing, Real Estate and NGO. IT vertical, known as STARiENGINEERING, is the leading player into Insurance Broker/ Aggregator Portal Development and successfully deployed insurance retail portal for several clients nationally and internationally. For 10 years, STARiENGINEERING is providing insurance software solutions and bringing to life sophisticated digital ideas for globally recognized enterprises.

2. How would you describe your growth trajectory in 2018? Any particular achievement? Any disappointment?

The focus of 2018 was to prepare for growth. Many investments were made to build up the company’s management, sales, and marketing teams. We improved internal data analysis processes and aligned all the departments in order to take the next steps towards our goals for 2019.

3. Please describe the operational structure of your company- from the moment a client walks in, to the product deployment.

Depending on the type of customer, we can simplify the process into 3 steps — the so-called DDD model consisting of Discover, Definition, and Delivery stages. At the beginning, our Research & Development team (including product design experts and tech leads) analyzes the insights and conducts workshops to learn as much as possible about the customer, their needs, business challenges, and about the product’s intended purpose. The next step is to define and create a solid production plan, overall vision, and architecture for the product, as well as build a bespoke team for the development. The final step is delivery—this is when the code is developed, and parts of the product are released frequently and regularly, following modern Agile practices.
During the DDD stages, business development, on-boarding or project kick-off activities, the customer is guided by a dedicated account executive and an SDM (service delivery manager) who oversees, consults, and connects with professionals from different departments, e.g., legal advisors, service delivery managers, team leads, product strategy consultants. The goal is to simplify the onboarding process, clarify all doubts, and overcome possible bottlenecks.
Additionally, after the Delivery stage, we also offer a DevOps team responsible for maintaining and monitoring the project.

4. What engagement models do you offer? How should a client choose?

Before starting the cooperation, we connect our customers with highly skilled product consultants and tech leads to evaluate the needs of the project, business goals, and objectives—this way we can propose the best-suited cooperation model from the start.
Based on the client business model and its goals, or based on the pre-qualification business and data analysis process, the client can choose between different models: time and materials or a dedicated team (either a standalone team or team extension). Our goal is to provide the best services to our clients that will influence the future relationship. We intend to support customers at each stage of the service, to be fully transparent, and to ensure customer success and ongoing knowledge transfer.

5. What do you as a leader prioritizes – vertical expansion of your business or the horizontal expansion of your expertise? How do you balance both?

Angular programming remains our core business. Other technologies (such as .Net with MVC Framework) are becoming more relevant to us due to the natural evolution of our customer’s needs. By fostering continuous improvement, adopting new technologies and expanding our competencies we are able to deliver the most sophisticated solutions on the market.
The insurance broker or aggregator portal development market is filled by STARiENGINEERING companies. Compared to our direct competition we are one of the biggest firms operating in India and definitely in this field of specialization. This gives us an advantage when competing against other, smaller software houses. Our scale allows us to be an attractive partner for big corporations.
Even though we grew significantly over the last few years, we still managed to keep our working culture agile and flexible. Looking back to 2009 when STARiENGINEERING was born, we have gone a long way and gained a lot of horizontal expertise while improving vertically as well. Working with us brings not only new resources but also allows our customers to tap into an essential source of knowledge and know-how from the best of the best on the market.

6. What is your outlook for 2019-20?

We associated 2019-20 with growth. We set a plan for this year to make STARiENGINEERING presence in 3 countries with 50 new employees. We already know that we will manage to outperform this metric. During this growth period, we didn’t forget about the company’s DNA: the people who build up this company. The people who work at STARiENGINEERING are the foundation of our existence and our professionalism. To confirm this, we invested in a new Corporate office, allowing us to work in a more enjoyable atmosphere and in better conditions surpassing the average standards.

7. Any particular technology or industry you would be targeting? How do you plan to prepare your workforce for the upcoming technology upgrade?

The Angular programming language is the core business of STARiENGINEERING. The trends and the market both confirm that investing most of the focus and resources in this technology was the right call. The specialization we chose over 4 years ago continues to bring excellent results.
Our constant need for improvement, to deliver the highest value and the best solutions to customers resulted in the development of new service lines.
We aim to help SMEs and corporations through digital transformation, in order to fix inefficient business processes and to generate more profit. Keeping this goal in mind, we introduced and improved new specializations, including React Native, Machine learning/Artificial Intelligence, in particular as our #1 area of growth in 2019 and beyond.

8. How do you assess the role of insurance software product like ITFirms in bridging the gap between clients and service providers?

B2B cooperation is all about trust, authority, and relationships. Agencies such as ITFirms shorten the research process and allow potential customers to gain information on potential cooperation partners faster.
Such agencies are crucial to companies building up their portfolio and looking for a way to gain recognition. Often the process of looking for a new partner includes a lot of research and validation activities which burn a lot of resources and time—having the possibility of skipping this effort is very handy and practical.

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