A group of 100 singers are uniting to dedicate an anthem to the Covid-19 frontline warriors.
Sonu Nigam and Asha Bhosle
In one of the biggest
collaborations by artists for a noble cause, a group of 100 singers, including
the legendary Asha Bhosle, Kumar Sanu and Sonu Nigam have come together to
record an anthem for the frontline warriors fighting the novel coronavirus
pandemic and in the aid of PM Cares fund.
The anthem One Nation One
Voice, recorded in 14 different languages, will be dedicated to the nation by
Lata Mangeshkar on behalf of Indian Singers Rights Association (ISRA) on May 3.
It will be released across
over 100 digital platforms such as TV, Radio and on social media.
Commenting on the
initiative, Bhosle said that singers are the artists who have always expressed
the feelings of the public.
"On this occasion when
all of us are fighting against the coronavirus pandemic as one nation ably led
by Prime Minister Narendra Modi, we 100 singers of the country under ISRA
decided to express our love for the nation and dedicate this song as one
voice," she said.
The artists, who are a part
of the anthem include Asha Bhosle, Anup Jalota, Alka Yagnik, Hariharan, Kailash
Kher, Kavita Krishnamurthy, Kumar Sanu, Mahalakshmi Iyer, Mano, Pankaj Udhas, S
P Balasubramanian, Shaan, Sonu Nigam, Talat Aziz, Udit Narayan, Shankar
Mahadevan, Jasbir Jassi among others.
Sanjay Tandon, CEO of ISRA
said, "One Nation One Voice in aid of PM Cares is a dedication from ISRA
where 100 artists pay tribute to all the people in the forefront of the battle
against the novel coronavirus and all the people at home who have supported the
lockdown."
"One Nation One voice
is not just an anthem but it is a national movement - we have over 100
broadcast, social, amplification and tech platforms supporting the
launch," said Sukrit Singh of XP&D BeLive digital platform.
The anthem is the
brainchild of Nigam, singer Srinivas and Tandon.
Nigam said, "It is our
collective tribute to the mammoth struggle and effort our government and the
entire medical and health workers are putting together in these times of global
crisis. Hundred singers are coming together from different corners of India, is
an unprecedented show of solidarity and love."
Srinivas said as artist
they wanted to contribute to the fight in their own way.
"ISRA being the
treasure house of singers in this country, we embark on a song with 100 voices
and nothing else, to stir the nation's heart and reaffirm our solidarity. A
hundred voices sing in unison for the nation," he said.
Every artist has recorded
the song from home.
Manish Baradia, Creative
Director of Moving Pixels said, "Working with home recording of audio and
video is a beautiful challenge. There is a certain sincerity and effort that
comes through that no packaging can match. The end result is inspiring. The
anthem is composed for the digital age and can be enjoyed on TV, Radio, Devices
and Caller Ring Tones."
The song is available in 14
languages, including Hindi, Bengali, Marathi, Gujrati, Tamil, Telugu, Kannada,
Malayalam, Bhojpuri, Assamese, Kashmiri, Sindhi, Rajasthani and Odia.
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