The new smart TV models by OnePlus are likely to take on brands including Vu and Xiaomi.
OnePlus TV lineup is set to add two
new series on July 2
OnePlus is set to expand
its smart TV lineup in India by launching two new series on July 2. The new
models will be targeted at the masses in the country and come under mid-range
as well as entry-level smart TV segments. This will be unlike the OnePlus TV Q1
and OnePlus TV Q1 Pro that both were launched last year as the initial two
variants of the OnePlus TV in the country with a starting price of Rs. 69,900.
The new smart TV models
by OnePlus are
likely to take on brands including Vu and Xiaomi that
are offering various models in both mid-range and entry-level market segments.
Realme also entered the budget TV segment in India last month.
OnePlus founder and CEO Pete Lau revealed the new launch through a
tweet posted on Monday, and the company provided some elaboration by
disseminating a press release shortly after.
As per the release, the two
new OnePlus TV series will be aimed to offer a premium experience
across different screen sizes and to the mid-range as well as entry-level
segments in the country. This suggests that the new smart TVs by the company
would start at around Rs. 15,000 price.
·
Unannounced OnePlus TV and
Remote Spotted on Bluetooth SIG Site
At the time of announcing the
original OnePlus TV launch in September last year, Lau notably highlighted that
the company didn't have plans to launch smaller screen sizes than the existing
55-inch option. “We're aware that smaller screen sizes are common in Indian
homes, but we want to cater to a different segment,” the executive had said.
The company, however, seems to have changed its mind as it plans to reach the
masses with its new models.
OnePlus hasn't provided any
specifications of its new smart TVs. Nevertheless, the company has mentioned in
its release that the new models will retain its "philosophy of burdenless
design" and provide a premium build as well as seamless connected
experiences alongside “best-in-class display” panels. All this suggests that
there would be some similarities in the new OnePlus TVs with the two versions
that were launched initially.
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