Toyota Kirloskar Motor
(TKM) on Monday said it will stop selling its mid-sized sedan Yaris in India
with immediate effect as part of its product strategy to cater to the evolving
needs of customers.
The company had launched
the Yaris in May 2018 at a price range of Rs 8.75 lakh and Rs 14.07 lakh
(ex-showroom), competing with the likes of Honda City, Hyundai Verna and Maruti
Suzuki Ciaz.
However, it didn't have a robust response in the market,
clocking a cumulative wholesales of around 19,800 units.
"Toyota Kirloskar
Motor announces the discontinuation of Yaris in India with effect from Sep 27,
2021.
"This
move is a part of Toyota's product strategy to continue to cater to the
ever-evolving needs of the customer through enhanced technologies and product
offerings," the company said in a statement.
Further, the
company said,"One of our unwavering principles is putting the customer
first.
"Toyota's
product strategy is based on enhanced quality, developing new innovative
technologies, continuous market study to identify the key focus areas towards
meeting the changing customer preferences and trends."
Stressing
that it remains "committed to delivering ever-better cars with the most
advanced and sustainable technologies to the Indian customers", TKM said
it would continue to serve its customers in India with other current offerings
and preparations are underway to launch new Toyota models in the coming new
year 2022".
At present,
TKM sells a range of vehicles, including hatchback Glanza, compact SUV Urban
Cruiser, multi-purpose vehicle Innova Crysta, premium and SUV Fortuner, among
others.
Over the last two decades, the company said it has been harnessing its manufacturing capabilities to bring in world-class products to Indian consumers.
"As a
part of this endeavour, we will continue to leverage our leadership and vast
expertise in cleaner technologies to refresh our product portfolio to meet the
evolving customer choices and enable a greener mobility," it added.
As for
existing Yaris owners, TKM said it will continue to "seamlessly cater to
all Yaris customers' needs through our dealer service outlets across the
country, along with the promise of availability of Toyota genuine spare parts
for minimum next 10 years on this discontinued model".