What's the rush: Will Zomato’s 10-min delivery stand the test of time?

 Since Zomato CEO and Co-founder Deepinder Goyal announced the launch of Zomato Instant — its 10-minute delivery option — strong reactions have been pouring in on the dangers it poses for delivery partners. 

This push for 10-minute delivery is challenging for both delivery partners and any organisation gunning for such a move. Deepinder, in his blog, also pointed out —“Nobody, so far, has been able to deliver hot and fresh food in under 10 minutes at scale.” 

But, before we get into its operational intensity, does it mean the delivery partner has to rush to a location? Deepinder clarifies, saying this wouldn’t be the case. 

So how will Zomato do it? 

Zomato is looking to fulfil its quick delivery promise, with a focus on dense finishing station networks located close to high-demand customer neighbourhoods.  

For this, the Gurugram-headquartered foodtech giant has employed sophisticated dish-level demand prediction algorithms and future-ready in-station robotics to ensure the food is sterile, fresh, and hot at the time it is picked by a delivery partner. And, the average delivery time is 20 minutes.

In his blog said — 

“We narrowed down to these eight principles around which we are building Zomato Instant 

  1. (Almost) as affordable as home-cooked food
  2. Highest quality of fresh food
  3. World-class hygiene practices
  4. Minimal use of plastic packaging
  5. Convenient packaging for quick and easy consumption 
  6. Traceable supply chain 
  7. Delivery partner safety 
  8. Deep collaboration with restaurant partners.

According to a young marketing executive working for a large agency, “Getting freshly cooked food in 10 minutes seems like an extremely tough game. Is the food pre-cooked and then served? If so, that defeats the freshly cooked option.” 

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